4 Local Marketing Strategies That Work In 2021
In 2021, many local businesses are wondering what will work to attract more local customers to their business in the wake of COVID-19. However, the business landscape in the United States since the pandemic has changed forever. Almost all local businesses have been forced to conduct business in a different manner. Many have closed their doors forever. The reality still remains that most local service based businesses are getting crushed but it doesn’t have to be that way.
You must take note of these 4 marketing strategies that will work for your local business in 2021. Getting your small business up and running won’t be easy. However, it will be important to capitalize on the opportunities around us in the wake of COVID.
So What is Local Marketing? Well, local marketing targets an audience based in a particular area or regional span. It is truly geared toward attracting people who are within a certain radius of your business. Whether you have a brick and mortar location or if you travel to your customers, your considering a local business. The strategies covered in this post assumes that you already have a website in place.
1. Website Optimization
When your website is properly optimized, more traffic will come to your site. This will allow you and your company more opportunities to capture a prospects attention. As a general rule, you will want to fully optimize your site from a local perspective. Keyword research is typically the first thing that you would start with which includes tag optimization, meta description optimization along with other onsite optimization.
Keep in mind that your site will need to be mobile friendly. Given that close to 65% local customers on average search for local services via their mobile device.
When it comes to onpage optimization, onpage title tags (H1,H2,H3 & H4), metadata, page titles and page descriptions will need to be properly optimized. Photo tags as well as keyword research should be included. The point of properly optimizing a website involves analyzing your competitor websites who sit on the top 3-5 positions for the same keywords that your are targeting. Many agencies use tools to analyze top 10 pages for certain keywords.
2. Landing Pages For Each Location
When your build local landing pages for each location, you will put yourself far ahead of many of your competitors. As your website builds authority over time, your site will experience an increase in city targeted searches within your service area. I would suggest creating at least 5 city pages for each city that your company serves. Ideally you should only target cities with a population of 50k or over.
3. Claim and Optimize Your Google My Business
Whether you have one or multiple verified Google My Business locations, you will need to perform some basic onpage optimization on your local GMB. Not to be forgotten, another search engine besides Google run 20% local traffic. Bing Places For Business should also be part of your local strategy.
Although Google My Business is still the main leader when it comes to local search. Their is an endless amount of off page strategies which can boost your local presence. This will inevitably bring in more local prospects to your business.
4. Social Media Page Optimization
Lastly, we would like to give you a piece of valuable advice that most businesses fail to do. Use your social accounts to leverage your business in a way that will catapult your business to new heights. Its not always about constantly posting. You must have a strategy in place to have each social page optimized and linked correctly. Tools such as Zapier can help you connect all of your social accounts.
In closing out, these local marketing strategies outlined above will certainly attract more customers to your business. Another valuable piece of advice is to make sure that all of your contact information is the same across all your social pages, website and Google My Business. This is extremely important!