5 Benefits of SEO for Roofers
SEO, or search engine optimization, is a marketing strategy that helps you improve your visibility and ranking on search engines. SEO allows people to find businesses easily in their local area on Google. After all, Google is where most people look for information online. In fact, over 90% of online users searched online to find a local business. With SEO, you can improve your visibility online and rank your website higher in organic search and rank your Google Business Page higher on Google Maps.
Generate Higher Quality Leads
Search engine optimization for roofers is one of the most effective ways to generate leads. When used effectively, it improves a website’s visibility in search results, draws visitors, and converts them to paying customers. In the long term, this strategy is both cost-effective and highly effective marketing strategy to grow your business.
The first step to increasing your roofing leads is to establish an online presence. A website will give you an edge over competitors who do not have one. Also, you will need to have a Google My Business profile set up. People are more likely to contact you when your business has an online presence as well as testimonials and reviews.
Improve Brand and Reputation
Managing the online reputation of a roofing business is an important aspect of your marketing strategy. It helps you build trust with your customers, which leads to long-term brand loyalty. It also helps to alleviate any damage caused by negative reviews by addressing their concerns. However, maintaining the online reputation of a roofer can be a challenging task.
Start by optimizing your website and Google My Business page. This will enable you to engage with your audience in a more personal way and spread your content to a larger audience. Posting photos on your website and Google My Business page of your crew at work is another effective way to keep your company at the forefront of people’s minds.
Build Authority In Your Local Market
Roofing companies can build authority in their local markets by creating an effective SEO strategy. Today, most potential customers will search for reviews of local companies before they invest in their services. And search engines recognize this and give priority to those businesses that have built strong authority and trust online. This is why businesses with online reviews are usually higher in the search engine results than those without them. It takes time to build authority and a great way to get start is by posting well written SEO optimized blog posts on your website routinely.
Outrank Your Competition On Google Maps
Outranking your competitors on Google Maps can help you gain an extra boost in business and exposure. Roofers can generate upwards of 5 figures per month from calls coming from their Google My Business page. You need to choose the right keywords and focus on local SEO when building your SEO strategy. This means avoiding keywords that are not used by local consumers. Also, make use of local listings and business directory sites. The will help increase brand awareness and drive more traffic to your website.
If you want to learn more about how to rank your roofing company higher on Google search and higher on Google Maps, book a strategy call with us today 508-690-5843.