Benefits of SEO for HVAC Businesses
SEO for HVAC businesses can be a very effective strategy to not only grow your business but to also grow your brand and reputation. HVAC companies that invest in SEO understands the benefits of SEO. More importantly they understand how SEO can be the best form of marketing for their business. Depending on your local market and initial SEO strategy, most noticeable results on average can take 6-9 months.
An effective off-site SEO strategy will help HVAC contractors increase their organic visibility online. Search engines scour the entire web to identify trustworthy and legitimate companies, they will be aware if your company is mentioned on other reputable sites. Therefore, you should focus on creating high-quality content and attracting quality backlinks to your website.
Every highly successful HVAC SEO campaign starts with keyword research and analysis. Using keyword research tools such as Google Keyword Planner, Semrush and Moz Keyword Explorer, will help you determine which keywords are most relevant. Keep in mind, however, that not all keywords are created equal. You will want to focus on keywords that are relevant to your industry and have high search volume as well as those with less search volume and greater revenue value per conversion.
Content creation is an essential part of any HVAC SEO strategy. There are various types of content you can produce, including blogs, videos, and testimonials. The testimonials with your best customers can be a very effective strategy to attract more new customers to your business.
While content creation may seem complicated, it is actually easier than you might think. The first step is to know what your target audience is looking for. You can find out what your ideal customers are searching for by doing keyword research. For example, people looking for information about air conditioning might search for “how to fix a broken AC” or “how often do I need to change the air filter.” By knowing what your target audience is searching for, you can create content that answers these questions. With content creation you are looking to establish your business as an authority figure in your local market. However, most importantly you want to build trust with your target audience.
Local Search Ranking
When you own an HVAC company, you need to have a strong online presence in the local market you that you serve. Local search ranking is crucial for your HVAC business given that over 97% of online users search online to find a local business. Your Google My Business profile will help your business get found by local customers looking for your services.
Using SEO to promote your HVAC business’s website and Google Business Profile can help you gain greater local exposure. Increasing the number of visitors who search for your products or services will lead to more sales. For many local contractors their Google My Business profile can drive a lot more sales to their business.
Higher Sales Conversations
When it comes to conversion rate optimization, HVAC businesses need to focus on the content on their websites as well as their Google My Business profile. Organic search typically generates the best quality leads for a local business. Well-written, , SEO optimized, persuasive copy can help your website stand out from the rest and convince visitors to do business with you.
The copy should focus on the benefits of doing business with you, so include testimonials, videos, and images. If possible, you should also include case studies and other forms of social proof to increase conversion rates.
Another way to increase leads is to fully optimize your Google My Business profile. You will want to include testimonials, video and good quality images on your profile. Avoid using stock images if possible.
You will also want to publish SEO optimized posts on your business profile routinely. This will not only provide information about your products and services but also help build your reputation and brand. This is another great way to help your business rank higher on Google Maps.