How To Get Your Roofing Company on Page 1 of Google
If you’re looking for more customers for your Roofing business, it’s important to get noticed on Google as well as other search engines. The more information that you can provide about your business online about your business, the better chances you have of your business gaining visibility. After all, Google is like a popularity contest. Having your business information on directory sites as well as have backlinks on your website from reputable site will improve your ranking on Google.
Optimize Your Google My Business Profile
If you want to get your roofing company on page one of Google, you need to optimize your Google My Business profile 100%. Roofing services in most cities across the United States can be pretty competitive. The GMB listing provides key information about your business including your business name, address and phone. You can also list company photos, and Google posts as well as questions and answers.
Previously, your website was the primary source of information about your roofing business. However that has drastically changed in most markets over the past 10 years! You will want to claim your GMB profile if you haven’t done so already. Then optimize it for maximum exposure on various Google search engine results pages.
Mobile Friendly Website
Making your website mobile friendly is an essential part of SEO. According to Google, a site that is mobile friendly will get higher rankings. Moreover, 82% of US shoppers use mobile devices to shop online for local services. Therefore, it is crucial to make your site mobile-friendly to ensure that your customers can easily find out more information about your company and then contacting you for help.
Be careful as there are many websites builders that offer a very poor user experience on mobile devices. Over the years having a mobile friendly website has become increasingly important.
Optimize Website Content
One of the best ways to increase your search engine rankings is to properly optimize your webpage which is referred to on-page SEO. When optimizing your website, you must make sure it ranks well for specific keywords. Using specific keywords in the correct places without over optimizing your website will enable you to rank high on Google. The right keywords can help people find your roofing company and learn more about what you do.
In addition, the right keywords can help you generate much more revenue for your business because the some keywords may not be targeted by other SEO agencies and businesses.
It is important to understand the impact the on-page SEO can have. Adding additional content on your website in the form of blog posts and location pages can greatly help you rank higher. Not only that, but rank higher in your target service areas. The process for optimizing your website varies according to your market. A common approach involves understanding what customers are looking for and updating your site with relevant content. Keep in mind that only 5%-6% of users will ever scroll past the first page of Google.
Get Quality Backlinks
Building quality backlinks for your roofing company is a vital part of any SEO marketing campaign. These links help the search engines see your website as trustworthy and reliable, helping you to rank higher than your competitors with greater authority.
Backlinks can be obtained through a variety of means, such as articles, guest posting on relevant blogs, social media channels, etc. Creating interesting and unique blog content on your sites can be a very effective way to attract quality backlinks. Not to mention, when you syndicate that same blog content across multiple blog post sites it can be extremally powerful.
Using software like Google Search Console and Google Analytics can help you identify backlinks to your website. However, some of the paid tools currently on the market do a far better job at identifying backlinks to your website.
