The 4 Pillars of SEO for Small Businesses

To increase your SEO efforts for your small business website, you must understand the four pillars of SEO. These pillars include On-page SEO, Technical SEO, Google My Business Profile SEO, and Off Page Optimization. Understanding each pillar is very important to the success of your small business.


On-Page SEO

On-page SEO is an important component of organic search engine optimization (SEO). It involves optimizing the content of your website so that web crawlers will be able to read it. In addition, your content should contain optimized metadata and be highly relevant to your audience’s searches.

On-page SEO helps search engines understand the content of your website and helps visitors understand what they’re reading. This pillar is essential to the success of any SEO campaign. The first step in optimizing your website is identifying keywords that describe your product or service. You can use keyword research tools to determine the keywords your audience is using and then incorporate these keywords into your website content.

There are also other things on your site that you will want to optimize for such as page titles, title tags, photo title and metadata, internal link structure, page structure and design as well as other things on site.


Technical SEO

Technical SEO is the process of making your website readable by bots and search engines. This is done by properly coding your site and creating canonical URLs. Ensure that your website loads quickly. If you don’t have the time to optimize the technical side of your site, consider hiring an SEO agency to help you. Our agency, SMT Digital Solutions, specializes in SEO for small businesses.

Technical SEO essentially includes all the back-end aspects of your website and makes it easier for search engines to read and crawl your website. This includes page speed, security, responsiveness, and mobile optimization. If you are targeting a local audience, this is important because it can affect your ranking in SERPs.


Google My Business Profile

Your Google My Business profile is an important part of your online presence. It is the first organic section on Google that consumers see when they perform a local search. Having a well optimized Google My Business profile along with more positive reviews will help your business rank higher on Google Maps.

If you don’t have a Google My Business page already set up. you will need to claim your business listing and verify it. Then, fill in all of the details about your business, including your business name, address, hours, phone number, your business category as well as the services that you provide. It is important that you fully complete all sections of your Google My Business profile.

You should also look at posting routinely on your business profile. Posts can be optimized to target the needs of your customers. By creating posts that addresses the needs of your customers, you can raise your brand awareness and establish yourself as an authority in your industry.


Off Page SEO

Another important part of SEO is off-page optimization. Off-page SEO includes elements that don’t directly appear on your website, such as social media posts, links from business directory sites, guest posts as well as other external links. These factors, along with your website’s content, help search engines to view your business as trustworthy and credible site.

Backlinks from highly authoritative, niche relevant sites can greatly help your website gain more authority and rank higher on Google. However, keep in mind that the quality of backlinks is extremely important. Links from high-authority websites are worth more than those from low-quality websites.

This is because these websites pass on their “link equity” or “link juice” to your site. Backlinks are one of the most important aspects of SEO, and you should focus on acquiring them from websites that contribute to your page’s authority.


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