Local SEO in Massachusetts


Quite simply, SEO stands for search engine optimization. When an SEO agency provides such services to a company , they in essence work to optimize an online property such as a website. The agency works to properly optimize a website to show up higher in the search engines. There is actually quite a bit of work involved and in almost all instances SEO is an ongoing effort.


On-Page SEO vs Off Page SEO

There are two main categories which classify the work, on-page SEO and off page SEO. All on-page SEO is related to the online property or website. Off page SEO is related to the links that point back to an online property or website. Since this is a foundational article, we will not go far into detail with regards to the practices and tactics that many SEO agencies employ. What we will say is that there are many advanced methods utilized by good SEO companies when performing on-page SEO and that there is typcially a systematic process that is followed based on the results of testing. With off page SEO, link quality and power are two major ranking factors in both Local SEO and national SEO. There are also various off page SEO tactics and methods utilized to acquire links.


Natural Vs. Organic SEO: What’s the Difference?

organic and natural seo are the same thing. With organic SEO, the traffic that comes to your website is not paid for such as when you run ads. However, agencies charge for their services to help rank a website. Many believe that organic traffic is far better traffic than paid traffic. There are advantages to both and companies have to decide which is best to drive traffic to their business. With local service based businesses, many companies lean to driving traffic via organic SEO as the quality of traffic and buyer intent tends to be greater. Most of which comes down to the targeted keywords on a website which can help drive customer leads to company which hopefully can lead to more sales for a business.


Best SEO Company in Boston


So What goes into SEO?

At the very core of SEO is finding untapped, high converting keywords. Certain keywords that help drive customers to your website who are ready to purchase your product or service. The most important factor here is finding those keywords with the highest buyer intent. Here is an example of a high intent keyword search – tree removal in Providence RI. When a user types this keyword phrase into the Google search engine bar, they are likely looking for tree removal services with the intent purchase such services. Here is another example – how to remove a tree. When a user types this keyword phrase they are likely looking for information about how to remove a tree. They are likely not looking to hire a tree service company.


Content And Ranking Factors

When it comes to seo, they often say that “content is king”. Tends to be true in more cases than not. If your website has create content such as vivid photos and great descriptions then it typically leads to a higher user experience. It is understood by many SEOs that user experience is a strong ranking signal.So how exactly do you measure user experience, one way is by length of time on a website. One way that Google measures user experience is by how long a user stays on your site before leaving and how far they go on your website. If the click on other pages and review the content on those pages, this will typically send strong signals to Google which helps your rankings in the search engines.


At the end of the day, there are thousands of ranking factors that come into play which Google looks at when ranking a website high in the search engines. Often times there is a lot of effort that goes into on-page SEO and off page SEO. SEO agencies are typically very knowledgable when it comes to understanding how to employ the best practices and methods which will allow a site to rank high in the search engines.

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