Why SEO Is The Best Form of Marketing For Local Businesses
In today’s world, most consumers will start their search for local businesses online. They are not likely to pick up a local newspaper or yellow pages. However, you can take advantage of local traffic by creating a website and Google My Business Page for your business and focusing on generating local traffic.
Google wants you to have local citations that reflect your uniqueness. This includes the way you use your business name, phone number, and physical address. There is no other business with the same details. If you are not consistent in your citations, potential customers will start to wonder if your business is legitimate. It may even lead them to spend their hard-earned cash elsewhere.
Local citations are also extremely important in social media. Using these networks to market your business increases your chance of being found by your target audience. Not only will it boost your SEO, but it will also help you gain visibility on the Internet. People will read your content and will remember your business name and information.
A local citation is any mention of your business name, address, and phone number on the internet. These listings help people in your neighborhood find you, and can help boost your ranking on Google’s local search results. Moreover, creating citations are fairly easy to do and most citations don’t cost a penny.
Publish Location-Specific Content
When doing SEO for local businesses, one of the most important strategies is to publish location-specific content. This is a great way to increase visibility for your website and gain more customers. Rather than reusing the same content for multiple pages on your website, make sure that each page contains location-specific content. By doing this, you will gain credibility and trust from potential customers.
Creating unique pages for each location will increase your visibility and boost your rankings in local search results. Publish custom content that reflects the local market, such as case studies and product reviews. You can also post maps and photos, as well as employee bios. For service area businesses. Make sure that each location that you serve has its own page on your website that is relevant to the local community and includes relevant keywords.
Google’s algorithm helps it to surface local results that are relevant to users. While it’s important to create content that reflects the local market, it is also important to avoid keyword stuffing in your content. This will not only seem unnatural to readers, but it will also be picked up by Google. In addition, it’s best to list multiple locations consistently on online directories.
Consumer Search In Local Markets
The other thing that you must consider is the number of users who search for local businesses online has steadily been increasing over the years. In 2022 97% of users searched online for a local business. 78% of local searches actually were performed via a mobile phone. As you can see, if you are a local business that hasn’t considered local SEO, you may be missing out on a tremendous opportunity to attract more customers to your business.
The other important stat to consider is that 62% of all consumers will disregard a business if they can’t find them anywhere online. As you can see, if you’re a local business who doesn’t have a website or Google Business Profile to attract more customers to your business, your competition has likely beat you to it!